About Omni

London brand ‘SWC Omni’ is a study in order and imperfection - where balance and subtle irregularity coexist. 

Valuing depth over distraction, the brand offers timeless forms that resist the transient and the superficial, speaking to those who seek depth in simplicity.

The aesthetic is grounded in understated asymmetry and refined irregularity, elevated through meticulous craftsmanship and the use of premium materials.

The name ‘Omni’ speaks to boundlessness — expansive and all-encompassing. A progressive mindset rooted in exploration and unity. The logo references the Greek letter ‘phi’, regarded as a symbol of perfection found in natural forms that are inherently irregular and unique. Together, ‘Omni’ and ‘phi’ form a conceptual framework - a quiet structure for a brand whose aesthetic lies in the tension between order and chaos, harmony and individuality.