PRO-Cup

Our new everyday universal sports sneaker

Pro-Cup is our everyday universal sports sneaker. Taking design cues from lightweight responsive court sports footwear and mixing classic sneaker materials in a homage to the origins of sports sneakers.

Underfoot, there is an engineered low-profile cupsole that provides a lightweight, flexible wear and coupled with a low-density sports footbed and plush tongue padding for superior comfort.

As a brand, our approach to product has never been to create new styles for the sake of it. 

Each new S.W.C model is our ideal version of a particular silhouette that we feel doesn't already exist.

We view every style we produce as having a reason to exist and a longevity to it.

PRo-Cup

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