PRO-Cup
Our new everyday universal sports sneaker
Pro-Cup is our everyday universal sports sneaker. Taking design cues from lightweight responsive court sports footwear and mixing classic sneaker materials in a homage to the origins of sports sneakers.
Underfoot, there is an engineered low-profile cupsole that provides a lightweight, flexible wear and coupled with a low-density sports footbed and plush tongue padding for superior comfort.
As a brand, our approach to product has never been to create new styles for the sake of it.
Each new S.W.C model is our ideal version of a particular silhouette that we feel doesn't already exist.
We view every style we produce as having a reason to exist and a longevity to it.